on 22-05-2012 08:11 PM
Brand identity. A part of our modern consumerist culture. A first world problem at times, if you will!
Do you sometimes ask yourself "oh, those clothes I bought for my avatar would be great to have in real life"? Did you know a lot or most of the threads by Diesel, Billabong, and smaller brands like Jon Burgerman are virtual counterparts of real ones? Well, now you do!
So picture this - you could buy these clothes via Home and have them delivered to your door by partnered outlets. Sony could make additional commision of sales via Home so it's a tempting proposition to them. They could also offer bundle deals like "Buy a real one get a virtual one free" , or access passes to spaces by getting the real clothes a bit like they already do with virtual clothes and items now.
So in short,this idea encompasses:
*Buy the clothes you like on your avatar, but for yourself!
*Do this via the wallet system (duh).
*Increased sales and bonuses for all involved.
*Perhaps entice a new market of user into Home or broaden the fashionista one.
What are your thoughts guys?
Would any of you do this? Would it work?
Given the chance there's a couple of items I'd probably buy in real life, if they weren't sky high like some outlets tag them up.
on 22-05-2012 08:36 PM
I like the idea. These brand are already advertising on home to gain more exposure, so it would seem like a logical step. And if it works out it could increase the number of brands willing to sell on home, which is good for everyone.
And perhaps it could work both ways. If you purchase the items online directly from the vendors website, they could offer a redeem code for the virtual counterpart, increasing homes’ exposure.
on 22-05-2012 08:47 PM
on 22-05-2012 08:57 PM
22-05-2012 09:05 PM - edited 22-05-2012 09:08 PM
The idea is great and its a big surprise for friends you made on Home whom you might meet it real life too.
A Home friend an I wanted to meet at Gamescom 2011. We had never seen ourselves in real life, so he asked me how to find out who we are amongst all the others. I said, no fear, you will spot me, and indeed, he recognized me at once, cause I was wearing my "When in Doubt Make Tea" shirt.
Has been real fun.
on 22-05-2012 10:01 PM
I absolutely would. In fact, I have already bought a few items from the real Billabong store, that I have on my avi on Home. I've been using my avi as a creative outlet for fashion ideas. As long as there is a sizing chart included, I wouldn't hesitate much on ordering off of Home.
on 22-05-2012 10:04 PM
on 22-05-2012 10:10 PM
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